Animation, motion design, illustration

We specialise in several key types of animation, and can advise you on which is best for your project. Here’s a breakdown of the key differences between 2D animation, 3D animation, motion graphics, mixed media, and character animation: 

2D animation 

This style involves creating flat, two-dimensional characters and environments. It’s often used in explainer videos, cartoons, and corporate presentations. 2D animation is ideal for storytelling with a more illustrative or stylised look and is generally more cost-effective and quicker to produce than 3D animation.  

3D animation 

3D animation adds depth, making characters and objects appear three-dimensional. Used for product demonstrations, complex storytelling, and immersive worlds in films and video games, it involves modeling, texturing, lighting, and rendering for a polished, lifelike look. 

Motion graphics 

Motion graphics use animated graphics and text to convey information in a visually engaging way. Often seen in explainer videos, title sequences, and social media content, it’s popular for making complex ideas easier to understand. 

Motion design 

Motion design encompasses not only motion graphics but also a wider range of techniques and elements to communicate a brand’s visual language, style, and mood. Motion design may include animated typography, illustrations, or even mixed media, often creating more immersive or narrative experiences.  

Character animation 

This type of animation is used to add personality and emotional depth to a narrative, whether it’s for an explainer video, a cartoon, or a branded story. The movements, expressions, and gestures of the character are essential to engaging the audience and making the story more relatable. 

Mixed media 

Mixed media or cut-out animation uses flat characters, props, and backgrounds, traditionally with paper or digitally with vector art, to create engaging scenes. 

Animated explainer

An animated explainer is a short, engaging video that uses animation to explain how a product or service works. These videos are designed to simplify complex ideas, making them easily understandable and visually appealing. Animated explainers are often used in marketing, education, and training to convey information and capture the audience’s attention. 

The cost of an animation project depends on things like length, complexity, animation style, and any bespoke elements. For example, a short, straightforward motion graphics animation will cost less than an intricate, fully-rendered 3D video. 

We’re here to explain the different options and deliver a solution that maximises the value from your budget.  

The timeline for an animation project depends on factors like its length, style, complexity, and rounds of revisions. Generally, a short and simple animation can take 4-6 weeks (to give you enough time for internal reviews), while a more complex or detailed animations, like 3D or bespoke 2D character animation, could take 10 weeks or more. 

We’ll work closely with you to develop a timeline that suits your project goals and keeps your team informed at each stage of production. 

Animation is one of the best ways to engage your target audience, convey your message effectively, and drive desired outcomes like increased engagement, awareness, or sales.  

One of our animations achieved an award of $500K via a crowd funding platform from a single donor! Another had its premiere at COP26.

As a full-service animation studio we cover every step of the animation production process to deliver multiple assets for all your delivery platforms.  

Concept development & ideation 

Collaborating with you to generate creative ideas that align with your vision and goals. Think of us as an extension to your marketing team.

Scriptwriting 

Crafting compelling scripts that communicate your message or story. 

Storyboarding & design 

Developing storyboards and designing characters, environments, and other assets to visualise the final product. These can be circulated to all your stake holders to make sure everyone is aligned before we move to…

2D animation 

Bringing illustrations and graphics to life with smooth, engaging motion for a variety of uses. 

3D animation 

Creating dynamic, lifelike animations with depth and realism for product demos, brand stories or TV ads. 

Motion graphics 

Using animated text, icons, and other graphical elements to explain complex ideas in a simple, clear format. 

Character animation 

Animating custom characters to enhance storytelling and boost your brand personality. 

Voiceover & audio design 

Adding professional voiceovers, sound effects, and music to bring your visuals to life. 

Revisions & feedback 

Working closely with you throughout the process to ensure the final product meets your expectations. 

Delivery 

We don’t just deliver one animation. We offer a suite of assets from your hero animation; shorts, clips, stills all optimised for your chosen social platform. 

From ideation to final delivery, our team ensures that your animation is fully customised to your brand and tailored to your audience. Whether you need a simple 2D explainer or a high-end 3D video, we deliver end-to-end animation services

Whether you’re explaining a complex product or service, enhancing brand identity, or simplifying data, animated video production can bring your message to life in ways that traditional media might struggle to achieve.  

Here are some common uses for business animation:

Explainer animations 

Simplify complicated concepts and products with engaging visuals, helping your audience quickly understand your offerings. 

Product demos 

Show how a product works in detail, highlighting key features and benefits without the limitations of physical filming. 

Brand storytelling 

Build an emotional connection with your audience through animated brand stories that reflect your corporate values and vision. 

Training  

Use animation to make training more interactive and engaging for employees or customers, simplifying instructions and processes. 

Social media content 

Catch attention on social platforms with dynamic, short animations that boost engagement and shareability. We can also deliver templates as updateable assets for your social media team. 

Data visualisation 

Transform complex data into clear, animated infographics, making it easier to digest and more memorable. 

With animation, your business can communicate clearly and creatively, standing out in competitive markets while connecting more deeply with your audience. 

Absolutely. Every animation we create is fully tailored to your brand’s identity. From colour schemes and typography to tone of voice and style, we work closely with you to incorporate your brand guidelines and values. Our goal is to create an animation that not only looks visually appealing but also aligns perfectly with your brand. 

The ambition and drive! Animation might feel intimidating for brands, but it really shouldn’t. Right from the start, an animated approach places you ahead in several key areas that are vital for your video’s success. Reach out, and let’s explore how to make animation work brilliantly for your brand.