As times have changed video has become important on every channel and platform we use. To be able to grow your brand or even for personal use. By incorporating video into your socials, you can help your account reach a higher range of audiences. This is where video marketing steps in, it is a way of using video to promote and connect with customers by catching their attention in the digitally overloaded world. Through investing in and creating a video marketing strategy you can tailor your plan according to the viewers of the content and help your business thrive.
According to research, videos used by marketers are growing company revenue 49% faster than those who don’t. If you still aren’t sure read some of the top reasons we have listed below.
- Video is versatile
This is one of the best things about using video for your business, you can adapt it to nearly everything! Once you have produced a video you can easily use it on all your social media and websites. Unlike blogs or informative texts, videos are fun. Users of Instagram, YouTube, Twitter, websites, blogs and almost anything out there want to watch videos. Video is the most preferred content among consumers. By producing content which targets an audience that is willing to watch it you are already winning.
- Rank higher in searches and brand visibility
Improving your rank in searches could be related to your lack of video on your website. The amount of time that visitors spend on your website will improve drastically if you have videos. Therefore, this will impact how high you appear on search results. Research has found that an average user spends 88% more time on a website that contains a video.
Your brand awareness will also increase as you will now have impact full and unforgettable videos. This is a much more powerful tool than just having text on a page, as the user will remember the visuals much easier than the writing. Therefore, investing in your video marketing budget will pull in more users, keep them engaged and help improve your brand visibility and all the data proves this.
- Video helps explain matters
Videos bring transparency to your work. It is a perfect way to express emotions, thoughts and sounds that are just text. You can share information clearly with users and keep them engaged through visuals. This could be promoting an item to explain your company’s ideals. If you are trying to sell a product, then video is definitely the no 1 option out there. There is so much you can do and show even in a short 30-second video. It is memorable and a multi-sensory experience that you provide.
Overall, video is the biggest and growing marketing strategy for any business. If you want to thrive in the market, it is video marketing that you should go for. With millions of users worldwide watching through their mobile devices, computers and social media there is not much you will lose. You can contact us for more information and get a free video marketing consultation.
Becky Lomas