One of the biggest challenges facing talent acquisition and recruitment teams today is that you don’t pick talent anymore. That’s because they pick you. And with 90% of the current job market being candidate driven, it’s an employee’s market out there. This blog will highlight the top 5 best company culture videos out there.
For recruiters, a company culture video can be effective in telling a story about who you are and what you stand for. Employee stories are brought to life, while B-rolls can illustrate that there’s more to your company beyond work. For me, the best videos place employees, not their bosses, at the heart of the video. That’s because they tell a story, they’re funny and they’re inclusive.
You have plenty of style options:
- Humanise your business with lots of individual stories.
- Focus on a specific role by interviewing one employee per video.
- Show, don’t tell. Film your work culture in practice, whether it’s team building on Zoom or showing the results of a charity fundraiser.
- Go ‘sound off’ altogether and opt for a montage of office life against a punchy soundtrack.
For inspiration, here’s our top 5:
‘What’s it like to work remotely at Hubspot?
We love this Hubspot‘s video. It addresses all the concerns a newbie might have when they join the company. Multiple interviews are conducted on Zoom, and the video is professionally woven together with music and graphics.
Life at Ubisoft
No testimonials. No interviews. Just a glimpse into office life against an awesome soundtrack. Video games company Ubisoft strikes the perfect balance between telling team stories and showcasing the work that they do in this no nonsense, fast-paced video.
Working at Dropbox
How do you create a memorable culture video? By replacing your employees with puppets! Dropbox avoids boring viewers with a montage of staff interviews. Though quirky, it’s a good option – as is animation – if staff are reluctant to appear on camera. The video takes aim at Dropbox’s company perks which it executes successfully with comedy, demonstrating the company’s playful and fun culture.
Adidas Group – Make Greatness Happen
adidas is known for its slick, forward-thinking marketing campaigns. ‘Make Greatness Happen’ isn’t too far off from the ad campaigns we’re used to seeing, which goes to show that tactics used to market to consumers could be applied to recruitment marketing too. This video places key employees into the role of athletes – conveying the passion that adidas staff have while living and breathing work.
What it was like to work at Vimeo
Here’s an alternative approach: pick a staffer and follow them around for the day as they interview their colleagues. So in 6 minutes, you get to know the characters at the company, the work that they do and even feel as if you’re a part of their office banter.
If you have a video brief and would like to discuss making a recruitment or company culture video, contact us here.
Nina Postans
Nina is Managing Director at Skylark Media. With a background in advertising and publishing, Nina has an interest in consumer and technological trends. She has written for Marketing Week, Fashion Monitor, Advertising Week and Creative Review.