It’s no secret that video marketing has grown exponentially over the past few years, but did you know that businesses who use video marketing are twice as likely to gain customers than those who don’t?
1) An average person spends 100 minutes per day watching online videos
As the world continues to embrace the digital age, it has become increasingly clear that video is one of the most powerful tools to engage audiences. In fact, the average internet user watches over 100 minutes of online video per day, whether it be through a streaming service like Netflix or YouTube. This is great news for marketers as it means that video content continues to be an effective way to capture people’s attention and increase brand awareness.
However, producing high-quality video content is no easy feat. It requires careful planning, research, scripting and storyboarding before the actual video production process even begins. But, when done right, the effort will be well worth it in terms of boosting engagement and driving leads. With the right strategy, video production can help you create videos that your viewers will love and share with their friends. So why not take advantage of the ever-growing popularity of online videos and put together a plan that incorporates video into your marketing strategy?
2) Over 500 million hours of videos are watched on YouTube every day
YouTube is one of the most popular video-sharing websites in the world and its popularity is growing exponentially. Every day, more than 500 million hours of video are watched on YouTube. This is a testament to how powerful video content can be when it comes to engaging with audiences. Video production has become an essential tool for businesses who want to reach their target market and increase brand awareness. Whether it’s creating a product tutorial, a promotional video, or a series of webisodes, video production is the key to capturing your audience’s attention and delivering your message effectively. We also have a blog about how you can get more views on YouTube!
3) 91% of businesses use video as a marketing tool in 2023
Wyzowl surveyed 528 respondents for their ne ‘The state of Video Marketing 2023’ report. In this report they were able to find that 91% of businesses now use video as a marketing tool in 2023, while 96% see it as an important part of their marketing strategy. These amazing stats illustrate the gradual improvement that has been ongoing in the video industry within the past 7 years.
4) 70% of marketers say that video converts better than any other type of content
When it comes to ROI, video marketing has a clear advantage over other content types. According to research conducted by Forbes, 70% of marketers say that video converts better than any other type of content. Video is not only easier to digest than text, but it also allows companies to convey their message more effectively and efficiently. It can be used to showcase products and services, explain concepts, and build trust with consumers.
Video production has come a long way in recent years, allowing businesses of all sizes to create professional-looking videos without spending too much money. With the right tools and strategies, businesses can create videos that are engaging, informative, and eye-catching. This makes video production a great option for businesses looking to get their message across and convert potential customers.
5) Including a video on a landing page can increase conversion rates by 80%
Videos are a powerful tool for creating engaging, interactive experiences and driving conversions. Studies have found that including a video on a landing page can drastically increase conversion rates by 80%. This is an effective way to draw in and engage with visitors, who may be more likely to purchase a product or service when they can view an informative video that outlines the benefits of what they are buying.
Producing high-quality video content that accurately reflects your brand is essential for successful video marketing. A professional video production team will ensure that your videos communicate the right message and reach the desired target audience, if you would like to have a video for your business get in contact with us today.
Examples of videos on landing pages:
6) Online Videos Have an Audience Reach of 92% Worldwide
The audience reach for online videos was reported to be 92% among internet users worldwide. In this time period, music videos, comedies, viral videos, and tutorial or how-to videos were the most popular video types.
If all this information is making your head spin and you would like to have a videography agency for your company, get in touch with us now and we will guide you through all the processes to make a amazing video for your brand! Check out our other blogs about video marketing here.
Becky Lomas