HyNet Energy
Brand film for decarbonisation project in the North West and North Wales
Progressive Energy develops and delivers clean energy projects at a scale that makes a material difference to climate change. We’ve previously produced promotional films to show the ambitions of its HyNet project which helped secure government backing. This film was shown at Cop26 and helped secure £72m funding as part of the government’s NetZero drive. Building upon their technical showcase of this project, Progressive sought to create a brand film that would resonate with a diverse audience – spanning the government, business leaders, local communities and the general public.
A day powered by hydrogen
The brand film takes viewers on an intimate journey through a typical family’s day in the not too distant future. Subtly demonstrating how hydrogen-powered manufacturing touches every aspect of modern life, we follow the family’s everyday experiences – transforming abstract energy concepts into relatable, human-centred storytelling. Breakfast items, clothing and household goods become silent ambassadors of clean energy technology.
" Skylark worked hard to understand what we were trying to communicate and most importantly, why. This enabled them to use their fantastic skills in production for a video which was not only an amazing quality, but importantly provoked an emotional response to get the impact we needed. "
Amy Bodey, Head of Communications, Progressive Energy