Oakhouse Foods

Since 1994, Oakhouse Foods has been providing frozen ready made meals for older consumers and they wanted to reach their audience through their first TV advertising campaign. Working closely with their creative agency Campfire Agency, we developed their creative concept, offering solutions to bring the concept to life. The goal was to create a brand response campaign that would connect with viewers in their living rooms and showcase the brand’s unique value proposition.

The Oakhouse experience

Eating a ready made meal at home needn’t be cumbersome. Dining solo with Oakhouse Foods can transform the eating experience – and we used whip pan transitions to transport the actress from her kitchen to different international settings like Italy, China and France. The ad was filmed in a single day, utilising a creative storytelling approach that shows how the brand’s meals can provide exciting, global culinary experiences without leaving home.