TV advertising and audio production

Absolutely, despite the rise of digital platforms, TV still commands a significant share of viewership, especially for live events and popular programs. And it targets your audience at just the right time, when they’re relaxed and sitting back ready to be persuaded by your creative messaging.  

We don’t do one-size-fits-all pricing. Every project is unique. Our TV ad productions typically range from £15,000 to £100,000, depending on complexity, talent, locations, and creative approach. Let’s have a chat so we can break down exactly what you’re getting for your investment.

Emotional storytelling taps into viewers’ empathy by showcasing real-life stories of impact and transformation, making the campaign more relatable and compelling. Collaborating with our creative team you will get a powerful message that is conveyed effectively.

Absolutely, VOD (Video on Demand) channels have revolutionised TV advertising by offering brands more targeted and measurable opportunities. With VOD, you can reach specific demographics based on viewing habits and preferences, giving you more precise ad targeting compared to traditional TV. Also, VOD platforms can provide valuable data insights, so you can optimise your campaigns in real-time for better ROI.  

Overall, VOD channels offer brands a more flexible and data-driven approach to TV advertising. 

All adverts on TV must go through the Clearcast process to prove that they meet legal requirements, are not misleading, and adhere to industry codes of practice regarding topics like alcohol, gambling, and health claims. 

Our established relationship with Clearcast means that we can help you though this process, refining your ad for maximum impact while staying within regulatory boundaries.  

We love to work with marketing agencies, working with you to turn your client’s marketing strategy into a campaign that works on TV. And we’re super creative, in fact we’ve been selected as one of the top UK agencies: https://www.skylarkmedia.co.uk/blog/skylark-media-named-finalist-at-creative-shootout-2025/

The secret to a good DRTV ad is clear messaging, compelling offers, and finishing with a strong call to action.  

Our DRTV ads have delivered immediate and measurable results. Book in for a free video consultation and we’ll run through how we could achieve the same for you.  

An effective charity TV ad should include emotional storytelling, a clear and engaging call to action (CTA), brand consistency, and ethical responsibility. These components help in connecting with the audience and encouraging support. We’ve worked with The Samaritans, Frank Water and Blue Cross. Our charity films have won numerous awards and successfully raised funds for our clients.

Best practices for charity TV ads: How to connect with audiences

We have established relationships with many different studios, all of which offer something different in terms of size, location and facilities.  

We also recommend virtual production studios as it reduces the need for physical sets, props and locations. You can also visualise and adjust scenes in real-time, speeding up the post-production workflow. This blog explains all about it: https://www.skylarkmedia.co.uk/blog/is-virtual-production-the-key-to-sustainable-filmmaking/

Join us for a free video consultation and we’ll run through studio options with you. 

We can repurpose the audio content from your TV ad to fit the radio format so that you can maximise your exposure across different media platforms.