YOUTH CONNECT
Creating a powerful, go-to asset for global rollouts, social media, and cross-border communication
British Council x Skylark Media
British Council’s Youth Connect is a global youth leadership initiative designed to empower young people (typically aged 18–35) to drive social and economic change.
The Problem
The Youth Connect programme was expanding. New funders needed to understand what they’d be investing in. Existing partners needed to see the impact of what they’d already backed. And the young people taking part needed to feel connected to something beyond their own project – to understand that they were part of a wider, global movement.
The Approach
One film needed to speak to all three audiences at once. Animation gave the project its freedom. Animation let us build a world that could represent any young person, from any background, anywhere – and follow their journey in a way that felt genuinely personal rather than broadly illustrative.
As a result, the finished animation now anchors the main landing page, serving as a versatile asset for international campaigns and stakeholder engagement.
