Integrated campaigns agency
Campaigns built to maximise your reach
You've got the idea – the positioning, the platform, the thing your brand stands for. We make everything that brings it to life: the TV ad, the social, the paid creative, the brand films, the cut-downs, the photography.
Most campaigns fragment. The TV ad gets made by one team, the social by another, the paid creative by a third. We unify all production to develop one idea into a connected campaign.
The proof
Taking your budget further
From a single shoot, we create every asset your campaign needs – one production working across every channel, so your budget includes the whole thing, not just the hero asset.
-
9%
sales uplift across 130+ assets from a single production
-
64m
views for one campaign shoot across paid and social channel
-
1.5b
impressions from a single integrated campaign
-
12m
owned and earned impressions across single campaign shoot for charity
Our integrated campaigns
See all work
Our integrated campaign services
-
Strategic vision
One strong creative concept, built to travel across every channel -
End to end production
Everything made under one roof – TV, social, paid creative, brand film, animation – by one team who keep it consistent from hero to the smallest cut-down. -
Channel-built assets
Every format produced for where it actually lives – broadcast, BVOD, paid social, organic, web – captured together and cut for purpose, not reformatted as an afterthought. -
Asset tracker
Our unique tool for keeping a track on all your assets and their performance across different platforms.
FAQs
-
1.
We already work with a creative agency. How does Skylark fit in?
We work as the production partner to creative agencies regularly, and we also lead strategy and creative development directly for clients who don’t have an agency relationship. If you have a creative concept already, we produce it. If you don’t, we develop it. Either way, we’re the team that makes sure the idea translates faithfully across every format – not just the hero piece.
-
2.
What does "integrated" actually mean in practice?
It means every format comes from one unified production rather than being briefed separately to different teams. Your TV spot, your paid social creative, campaign stills, your organic content, your brand film – all planned, shot, and cut together. The result is creative that looks and feels coherent across every channel because it was made to be, not assembled afterwards. It’s also significantly more efficient: one shoot day covering formats that would otherwise require three.
-
3.
Can we start with a single format and expand?
Yes. Most integrated campaigns start with a clear primary objective – usually TV or a brand film – and we plan the production to capture everything else alongside it. You can brief for the whole campaign upfront, or start with the hero asset and build out from there as budget allows. We’d always recommend planning for the full suite from day one though; retrofitting social creative from TV footage that wasn’t shot with that in mind is the most expensive and least effective route.
-
4.
How do you handle multiple stakeholders and internal approvals?
By establishing a clear approval structure at the start of the project and building it into the timeline, not around it. We’re experienced working with large organisations – public bodies, charities, FTSE-listed brands – where sign-off involves multiple departments, legal review, or board-level oversight. We document decisions, keep version control tight, and flag timeline risks early so a delayed approval doesn’t cascade through the whole production.
-
5.
We have existing footage from previous campaigns. Can you use it?
Often, yes. Remastering and repurposing existing footage is one of the most cost-effective things we do – recutting to new formats, updating audio, refreshing grade, adapting for new aspect ratios. Before briefing a full production, it’s worth a conversation about what you already have. We’ll tell you honestly whether it can be made to work or whether a fresh shoot is the smarter investment.
Got a campaign to build?
You’ve got the idea.
