TV Advertising and DRTV Agency
Drive growth with high impact TV ads
Whether it’s linear, DRTV or BVOD, we produce broadcast-quality video built for how people actually watch TV today. By maximising a single production budget, we build campaigns designed to scale across every screen.
We capture once and cut for purpose. Your hero for TV, then social edits, stills, reels, carousels, even bts cuts – so that one production budget covers your whole campaign.
Our TV advertising work
See all work
The Proof
Wins for our clients
At Skylark, our multi-talented team can handle the entire TV advertising production under one roof. Or we can work as your production partner to realise your creative. As a direct result of our streamlined processes, our clients achieve remarkable efficiency:
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£500k
raised from a single Christmas DRTV. This charity’s highest-ever TV appeal income
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8%
improvement in cost per acquisition in celebrity-led TVC campaign
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20+
years of broadcast-cleared TV adverts
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6 months
of upfront bookings secured for home improvement category disruptor
Our TV advertising services
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Script to screen
Full-service TV production in one place – concept, script, shoot, edit, grade and Clearcast submission. And if you already have a creative concept ready, we can step in as your dedicated TV production company right here from our base in Bristol. -
DRTV that's accountable
Our direct-response TV (DRTV) campaigns are specifically built to drive measurable action rather than just general brand awareness. We design response mechanics into the project from the start, and carry these through to the supporting social media campaign. -
Broadcast clearance
We’re fully Clearcast-accredited and submission-trained with exclusive Fast Track access. We understand the regulatory landscape inside out, and have the exact contacts needed to air your ad on schedule. -
Remaster and repurpose
Breathe new life into your campaign with fresh edits, re-versions, audio repurposing, and broadcast remasters. We clear every single asset so it’s ready to run immediately. Ultimately maximising your existing footage provides the fastest, most cost-effective route back to air.
Let's get you on air
Whether it’s your first TVC or a fresh campaign, we’ll make it work harder across every screen
FAQs
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1.
How much does a TV ad cost to produce?
TV production budgets vary significantly depending on scale – locations, cast, post-production complexity, and how many formats you need. What we focus on is maximising what you get from a single shoot day: your hero TV spot, social edits, stills, reels and cutdowns all captured together. That approach stretches your budget further than treating each format as a separate production. Get in touch and we’ll give you a straight answer based on what you’re trying to make.
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2.
We're a creative or ad agency. Can Skylark produce our TV work?
Absolutely. We work regularly as the production partner for agencies who have the creative concept but need an experienced team to bring it to screen. You keep creative control; we bring the production expertise, the crew, the locations, the post, the Clearcast submission and the broadcast delivery. We’re used to working within existing agency structures and client relationships – tight timelines, multiple stakeholders, high standards. If you’ve got a script or treatment ready, let’s talk.
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3.
Do you handle Clearcast and delivery to broadcasters?
Yes, end to end. We’re fully Clearcast-accredited with Fast Track submission access, which means we’re managing compliance from the brief stage – not scrambling at the end. Once approved, we handle technical delivery to all UK broadcasters: linear channels, BVOD and streaming platforms, formatted to spec. No separate distribution house, no hand-off headaches. Your ad gets to air on time and ready to run.
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4.
What's the difference between DRTV and a brand TV ad?
Brand TV advertising is primarily about awareness – building recognition and emotional connection over time. Direct Response TV (DRTV) is built to drive immediate, measurable action: a phone call, a web visit, a purchase. The creative approach, the pacing, the call to action – all of it is engineered for response. Both formats have their place; often the most effective campaigns use elements of both.
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5.
I've never advertised on TV before. Where do we start?
A conversation. You don’t need a finished script or a media plan – just a clear sense of what you’re trying to achieve and who you’re trying to reach. We work with first-time TV advertisers regularly and can guide you through strategy, creative development, production and Clearcast submission as a single joined-up process. We can also work alongside your media agency if you already have one in place.
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6.
Can we use the footage for social and digital ads too?
That’s exactly how we approach every production. We plan your shoot to capture your TV hero alongside all the supporting formats – vertical social cuts, stills, reels, carousels, behind-the-scenes content – so one production budget covers your entire campaign. It’s more efficient, more coherent, and means everything looks like it belongs together because it was made that way.