QUOOKER
Integrated DRTV and paid social campaign
Quooker invented the boiling water tap and remains the category leader – a premium kitchen product that delivers instant boiling, chilled and sparkling water from a single tap. With a strong showroom and trade presence, the brand is now investing in DRTV and paid social to reach a wider home audience directly.
The Problem
A Quooker is a considered, premium purchase – and not the easiest product to explain in a short ad slot. People who own one are advocates: people who don’t rarely think to look. The campaign needed to demonstrate the product in action across two markets – the UK and Ireland, and in two durations.
The Approach
Rather than casting actors, we filmed real people in a Quooker showroom, letting the product and authentic reactions carry the story. A home installation sequence grounded the tap in a real kitchen. This showed exactly how it looks and works in the spaces buyers actually live in. To show the brand’s virtual demo service, we composited graphics over a laptop screen.
Filming everything in a two-day shoot kept production lean, giving Quooker a complete cross-market DRTV campaign for broadcast and paid social from one set-up.
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