OAKHOUSE FOODS
Bringing a heritage brand to a new audience on TV
Oakhouse Foods has delivered frozen ready meals to older customers since 1994. Over three decades, it has become a trusted name in home dining across the UK.
The Problem
The brand, while familiar with DRTV, had never run a brand response TV campaign. To reach new customers and grow awareness, Campfire Agency were brought on board for the creative campaign, with Skylark as their production partner.
The Approach
Working closely with Campfire, the agency behind the concept, Skylark produced the TV advert. Frozen ready meals can seem purely functional, so the Oakhouse Foods TV ad needed a fresh angle. We had to show that dining solo should feel like a treat, not a compromise.
To do this, we used whip pan transitions. In a single shot, our lead moved from her own kitchen to settings inspired by Italy, China and France.
The campaign turned everyday meal at home into a global experience. More importantly it gave a heritage brand a fresh, modern voice, creating a bold platform the team can build on.
