DIGITAL CATAPULT
Showing complex innovation programmes working
Digital Catapult is Innovate UK’s advanced digital technology innovation centre. They accelerate early-stage tech across AI, 5G, immersive media and connected supply chains. To do this, they run government-backed programmes that connect ambitious founders with industry partners. But that work lives or dies on one thing. Can it be communicated clearly to funders, businesses and the next cohort of innovators?
The Problem
Innovation programmes are notoriously hard to communicate. The work spans complex emerging technology and multiple stakeholder groups. Plus, its milestones don’t always translate into visible outputs. So Digital Catapult needed a content partner who could move across their whole portfolio. That meant Black Founders, the Made Smarter Innovation Supply Chain Alliance and the Digital Supply Chain Hub. In each case, the job was to make progress tangible, watchable and credible.
The Approach
We’ve worked with Digital Catapult across multiple programmes and event cycles. That’s long enough to understand how their content needs to flex between funder reports, partner pitches, founder recruitment and public showcases. Rather than treating each project as a one-off, we developed a flexible content approach that could carry across the breadth of Digital Catapult’s portfolio.
The Result
Across the partnership we’ve produced case study films profiling cohort founders, brand films introducing new programmes to stakeholders, animations explaining complex technical propositions, and event content turned around at speed.
Deliverables span the Black Founders Programme, the Made Smarter Innovation Supply Chain Alliance and the Digital Supply Chain Hub. This is alongside a wider portfolio of brand films, animations and event content across Digital Catapult’s annual calendar.
