HYNET
Emotive brand film helping to secure £72m in government funding
HyNet needed to win hearts and minds across a uniquely complex stakeholder clean energy landscape. This included industrial workers, energy sector partners, government decision-makers, and the public. The challenge: making a highly technical infrastructure programme feel urgent, human, and credible enough to drive real political and industrial commitment.
The film premiered at COP26 sharing the vision with world leaders. The film helped secure £72 million in government investment. Following the airing of the film, the HyNet project was selected to be fast-tracked by the government, shifting Progressive Energy’s perception from technical experts to future visionaries. £72 million in government backing and a fast-tracked programme.
Skylark were fantastic to work with from start to finish. They work hard to understand what we were trying to communicate, and most importantly, why. This enabled them to use their fantastic skills in filming, production and animation to produce a video which was not only of an amazing quality but which importantly provoked an emotional response to get the impact we needed.
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